Ways To Earn Traffic In Real Estate Websites.
It is an increasing phenomenon that people are going online to look for homes and to find realtors. According to recent surveys a majority of home buyers view the websites relating to real estate’s like the most important source of information. About 40% of home buyers also look when hunting for a house. A lot of opportunities been created by the online platform and the realtors should take advantage of it. Real estate professionals should also take advantage of the traffic.
Several steps can be taken by people in the real estate to optimize their real estate sites. Target local keyword is vital in optimizing a real estate site. Various surveys suggest that a majority of home shoppers begin their search by keying in a local key word. Some of the terms that can be used to optimize the website are; homes for sale, real estate, real estate agent, and realtor. The developed local keywords should repeatedly appear on the site. However, the local keywords incorporated should be made into content that is useful to potential home buyers.
The other aspect in optimizing the website is writing blog posts on homes that the business wants to sell. There are those properties that are a priority even though a real estate agent has a hundred listings at a time. Traffic can be attracted by writing bogs about those particular properties. The blog should target a particular property’s address that buyers will be looking for in the search engine. It important to follow SEO best practices by using keywords in the meta description, title tag, alt tag on photos, file name on photos and the content. For the content section, about two hundred words should be developed to describe features of the home in addition to a standardized description.
In developing the real estate websites the use of photos and videos is another aspect that needs consideration. The reason for this is that they are important on all sites and more so to real estate sites. Potential home buyers like it when they can have a video tour of their prospective new homes. In addition to the videos, it is vital to capture the property testimonials. Research has shown that when a video is embedded on a website page, traffic of inbound link increases by three times.
The fourth aspect is having the website designed to work on mobile devices. Mobile gadgets are increasingly being used home buyers to search for suitable real estates. More than 80% of home shoppers use their mobile gadgets in their home buying process according to online researchers. Real estate businesses, therefore, should have web designs that are responsive to mobile devices.