Online Reputation for your Business: How to Protect It
The company’s reputation is considered as its most valuable asset. You could lose customers and sales, if it’s tarnished. This write-up shows how bad reviews are not always what they seem they are and the things that you can do about it. In life and in business, we stand or fall on the status of our reputation. Through staff training, customer service policies, listening to customer feedback and more, companies spend many years, and much money, building up a positive reputation. A reputation is very delicate that it can be easily damaged into a thousand pieces by a few ill placed words in spite of everything that has been done by the company. Where a bad review about a certain business can be said and be read by the entire world in just a minute, this has been a fact in this world of modern technology with internet review sites and technology of digital mobile.
Especially as 89% of consumers around the world start to look for a product by doing a search on the internet before buying, managing how your business is represented online is very important. Also, if a customer encounters a bad business review about your business, the likelihood is that they will simply move on to the next business down the search list rather than look for a more positive review about you, given the amount of competition every business has out there.
You need to avoid lashing out to a customer at all cost, although it is perfectly normal to feel angry or upset about negative comments others may be saying about your business. The unfortunate truth about publishing something into cyberspace is that it is very difficult to remove it completely once it was already been published and this was verified by some businesses. Admitting that you have committed an error is something that you should not be afraid of, if you really committed one and you should take public actions to make it right. The fact that you have owned up and are committed to getting it right, people would respect that. That way, you may build confidence in your business motives and ethics.
We often take these bad comments as a personal attack to us. You can easily be put under public examination by the way you react to negative comments because of the fact that you represent your business. It is much better to write out a draft first, then leave it for a hours until you can review it in a more composed frame of mind, and soften any overly harsh words. After all, reading a few bad comments is better than doing deception as it cause lesser trust in business.
Source: linknow media
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